3 smart investing lessons you can learn while enjoying Clarkson’s Farm

10 July 2026

When they first heard the pitch, Amazon wasn’t convinced Clarkson’s Farm was a show worth backing.

When Jeremy Clarkson, Richard Hammond, and James May said they wanted to stop filming The Grand Tour, Amazon persuaded the trio to film more episodes by offering them each a solo show.

Jeremy decided he wanted to make a show about his working farm. When he took the idea to executives at Prime Video, they were far from convinced it would fly. And even Jeremy has admitted that he worried it might be boring.

And yet, five seasons in, viewers can’t get enough.

As well as educating people about the joys and daily struggles of farming in the UK – of which there are many – the show also reveals several important investment lessons. Here are three of them.

1. Diversifying

One thing Jeremy is never short of is ideas. In fact, the whole show depends on his ability to find brilliant ways to use land – around 1,000 acres in the heart of the Cotswolds.

While season one centred on growing crops on 300 acres of Diddly Squat Farm, over the years, we’ve seen him (and Lisa) use the other 700 acres to:

Rear sheep, pigs, cows, goats, hens, and geese
Keep bees
Open a farm shop
Breed snails for their mucin – Lisa harvests the slime for cosmetics such as anti-ageing face cream, while Jeremy stole some eggs to produce snail caviar.

On top of this, Jeremy also brews his own beer – Hawkstone quickly became one of Britain’s fastest growing private companies. In 2024, the brand featured in the Sunday Times 100 list with reported profits of £7.8 million in the year to March. A short time later, he opened a pub – which is packed out every day.

While Jeremy’s ventures enjoy varying degrees of success, diversifying helps him to balance risk, (hopefully) reducing losses and increasing gains by the end of each season.

Clarkson’s Farm wouldn’t be the success it is without the endless stream of entertaining ways Jeremy finds to diversify, and this is also crucial when investing.

While it could be argued that Jeremy Clarkson is at risk of overdiversifying, spreading your investments across different assets, industry sectors, and geographical regions could help to spread risk and smooth periods of market volatility.

As well as working with you to ensure you’re not holding all your eggs in one basket, we’ll also tailor investments to your specific goals and needs.

Remember: investments should be considered over the longer term and should fit in with your overall attitude to risk and financial circumstances.

2. Compounding

In season three, Kaleb was tasked with running the farm, while Jeremy attempted to “farm the unfarmed”.

As well as foraging for nettles (for soup) and blackberries (for jam), Jeremy started growing mushrooms.

Having created the perfect growing conditions, Jeremy put the mushroom bags in place and left them to grow. When he returned a short time later, he was astounded to find a bountiful harvest.

In the same way that Jeremy profited from his mushrooming mushrooms, over time, you too could harness the power of compounding through your investments.

Left to work for long enough, compound interest (interest on interest) could generate impressive returns. The longer you remain invested, the more interest you could generate.

As long as you allow plenty of time before you need to access your investments, you should be able to sit back and enjoy the snowball effect of compound growth with each passing year.

Please bear in mind that the value of investments and any income from them can fall as well as rise, and you may not get back the original amount invested.

Mushrooms aren’t the only thing to have compounded for Clarkson’s Farm since filming began in 2020.

Although viewing figures for the first season aren’t available, Wikipedia suggests that the first episode of season two broke viewing records and became the most-watched original series on Amazon.

In June 2025, Deadline reported that season four “averaged 4.3 million [views] over its first six instalments”. Meanwhile, the 2024 premiere was seen by 5.2 million viewers.

Attracting audiences from around the world, Clarkson’s Farm has become one of the most popular shows ever broadcast – and Amazon didn’t want to make it.

3. Collaborating

Jeremy may be great at playing the fool, but that doesn’t mean he is one. Far from it, in fact, as he is incredibly skilled at finding the right people with the talent he needs to create a successful show – and a more profitable farm.

From the very first episode, he has surrounded himself with experts – while not always the first to admit he lacks adequate experience and knowledge.

Kaleb has more than a decade of farming experience, but Charlie Ireland is the main man viewers love to watch. A perfect country gent and master of the deadpan expression, Charlie has played an integral part in Jeremy’s farming journey.

And there’s a whole host of others in key supporting roles – endlessly patient Lisa (Jeremy’s long-term girlfriend), Dilwyn the vet, Annie at the pub, and most recently, Hannah, a brilliant bird conservationist who delighted in telling Jeremy that no fewer than 45 different species of bird were living on his land.

In the same way that Jeremy finds and collaborates with top farming talent, we’re here to support you with all your investment and financial planning needs.

In fact, 99.15% of our clients believe that working with us has helped or will help them achieve their financial goals. To find out more about how we could help you, please get in touch.

Email [email protected] or call us on 0161 8080200.